Where It All Started

Our Aha! Moment

The seeds for She Se Puede were planted during the 2018 midterm elections when Eva Longoria, America Ferrera, and several more Latina activists were helping to rally the Latino vote. As they hopped from city to city advocating for candidates and their platforms, one fundamental question kept popping up in their minds: If Latinas are such a key piece of the electorate, why aren’t we doing more to advocate for ourselves?

Over the next two years, they formed a groundbreaking coalition of 10 prominent Latina activists from a variety of backgrounds. Their mission? To build a community that inspires, affirms, and informs Latinas, whether it’s about current events, raising bilingual kids, or how to ask for a raise. Their purpose? To help Latinas leverage their power, not just in their own lives and families, but also within their communities — and in the voting booth.

She Se Puede is lifting up Latina power and leadership. We are a place for affirmation and inspiration. We’re the place that knows you, that gets you and encourages you to go out and conquer the world. Welcome home. 

Our Founders

Get to know the fierce Latinas who nurtured the seeds of She Se Puede.

Alexandra Martinez-Kondracke An award-winning writer and producer of Showtime’s The L Word and HBO's Hung and Co-Founder of The Latinx House.
America Ferrera  A producer, director, and award-winning actress. She is the co-founder of Harness, an organization bringing together artists, activists, to power social change.
Carmen Perez  The president and CEO of The Gathering for Justice, co-founder of Justice League NYC, and board member of the Women's March.
Christy Haubegger The Executive Vice President, Chief Enterprise Inclusion Officer of WarnerMedia. She was the Founder of Latina Magazine and served as CEO and Publisher for the first eight years.
Elsa Collins A social impact consultant working at the nexus of sports, entertainment, and culture. She is the co-founder of This is about Humanity, a movement focused on vulnerable families at the U.S-Mexico border.
Eva Longoria An award-winning actress, director, producer, entrepreneur and philanthropist. She is the founder of The Eva Longoria Foundation, dedicated to helping Latinas build better futures through education.
Mónica Ramírez A lawyer and organizer working to uphold the human rights of women, children, workers, Latinx communities, and immigrants. She is the founder of Justice for Migrant Women and Co-Founder of Alianza Nacional de Campesinos and The Latinx House.
Jess Morales Rocketto The Political Director of the National Domestic Workers Alliance, Executive Director of Care in Action, and Chair of Families Belong Together Coalition.
Olga Segura A producer, actress, activist, and entrepreneur. She is also the co-founder of Latinx House, a gathering place for the Latinx community creatives in film, entertainment and social impact work.
Stephanie Valencia A social entrepreneur and national leader at the nexus of politics and technology. She is the co-founder of EquisLab, an organization that is working to create a better understanding of the Latinx electorate.