The seeds for She Se Puede were planted during the 2018 midterm elections when Eva Longoria, America Ferrera, and several more Latina activists were helping to rally the Latino vote. As they hopped from city to city advocating for candidates and their platforms, one fundamental question kept popping up in their minds: If Latinas are such a key piece of the electorate, why aren’t we doing more to advocate for ourselves?
Over the next two years, they formed a groundbreaking coalition of 10 prominent Latina activists from a variety of backgrounds. Their mission? To build a community that inspires, affirms, and informs Latinas, whether it’s about current events, raising bilingual kids, or how to ask for a raise. Their purpose? To help Latinas leverage their power, not just in their own lives and families, but also within their communities — and in the voting booth.
She Se Puede is lifting up Latina power and leadership. We are a place for affirmation and inspiration. We’re the place that knows you, that gets you and encourages you to go out and conquer the world. Welcome home.